Cheryl is a visual designer specializes in creating compelling visual solutions that drive brand awareness and engagement.

ChowNow Design Principles

I took initiative on creating these design principles were made in order to create a solid guide to designers at ChowNow to guide every decision. We as a design team at ChowNow wanted to educate and empower our coworkers to change the way they look at our world from a design perspective. My first task was to organize and initiate a first-ever company-wide design presentation.

Responsibilities

Project Coordinator | Copy Writer | Copy Editor | Layout Designer

The principles are outlined as below:

1. A focus on key ingredients
We believe in clear and concise design that gets to the point.

2. Delicious from the first bite
Good design should be delightful and memorable from start to finish.

3. Made for human consumption
Good design is relatable, honest, and accessible.

4. A tasteful journey
We tell captivating narratives through thoughtful design.

The hope with this project is two pronged:

1) To create an all encompassing manual for all future designers at ChowNow so that they have the tools to design successfully
2) To build a culture in the company that puts an emphasis on design