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ChowNow Marketing Store

ChowNow Marketing Store Landing Page

Responsibilities

  • User Experience

  • Brand Design

  • Wireframing

 

Description

The ChowNow Marketing Store is an online site where customers can buy marketing on their own through ChowNow. Ever since our rebranding in 2018, this website had fallen behind. I was in charge of mocking up a refreshed version of the landing page with the new branding in mind.

WebPage_Mockup.png
 

 
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The design

The old website looked outdated in fonts, and layout. I wanted to create more breathing room on the landing page that made it easier for the viewer to scan for the information they needed. To remove the clutter, I got rid of the extra lines around the items and added white space around it so that the image would stand out to the viewer. In addition to adding whitespace, I added a bright image on the header to create a sense of harmony with the page. This way, there wasn’t the sudden break from header to consumer products and the viewer could scan seamlessly through the items. I added a shadow hover state on the items that cues to the viewer what they are clicking on without taking away the white space.

In addition, I added item descriptions on the bottom of the thumbnails so that the viewer could get a better understanding of the item before clicking on it, creating a better user experience for them.

This project is currently under review.