ChowNow Marketing Store Landing Page

ChowNow is an online food ordering platform that connects customers with local restaurants. The ChowNow Marketing Store is an online site where restaurant owners can buy marketing assets through ChowNow. Ever since our rebranding in 2018, this website had fallen behind our guidelines. I was in charge of mocking up a refreshed version of the landing page with the new branding in mind.

Responsibilities

User Experience |. Brand Design |. Wire-framing

The Design

The old website looked outdated in fonts, and layout. I wanted to create more breathing room on the landing page that made it easier for the viewer to scan for the information they needed. I streamlined the design by removing unnecessary lines, created more breathing room with added white space, and made it more efficient by adding item descriptions on the bottom of the thumbnails.

ChowNow Restaurant Marketing Items

ChowNow offers a plethora of digital and print marketing offers to their restaurant clients for purchase on the ChowNow Marketing Store as shown above. The purpose of these offerings were to take the complication of creating and distributing marketing out of their hands and give them an easy way to promote their online ordering and their apps. I was tasked with creating templates for all our restaurant clients that were easily customizable.

Responsibilities

Project Manager |. Brand Design

PROMOTIONAL CARDS

When a client signs up, ChowNow offers them a complimentary package of 500 5” x 7” cards to promote their online ordering platform on their website. Creating this template had a few challenges, such as conforming to the client’s branding. We created two templates to showcase their photos, no matter what layout.

MONTHLY TASTE

We offer a monthly email subscription service to our clients where we build out and send out branded promotional emails to their customers every month to promote their online ordering. I created these templates to highlight the restaurant’s food and branding. The promotion is large and matches the call to action to guide the user to order online.

I created an informational calendar with all the designs.

SUBSCRIPTION PROMOTIONAL CARDS

In addition to our Monthly Taste, ChowNow has a subscription service for postcards. In this instance, we created four separate designs that the restaurants get quarterly. This way they can buy the service and receive four unique promotional 5x6 cards which can be customized with any promotion. With these cards, I wanted all four designs to feel cohesive, yet unique enough that each card looked different.

I created a calendar that outlines all four designs.

THE APPETIZER BUNDLE PACK

One of the final things that was important to me for this project was making sure that all the designs looked branded to the restaurant and created a coherent design when seen together.

Window Cling | Promo Cards | Business Cards | Email Blast

ChowNow Consumer Marketing

ChowNow Marketing Store Landing Page

Responsibilities

User Experience |. Brand Design |. Wire-framing

The Design

ChowNow Restaurant Marketing Items

Responsibilities

Project Manager |. Brand Design