Responsibilities

• Logo Design

• Brand Designer

• Ecommerce Design

Description

Fit Girl Club is a non-profit brand that connects women in different cities through fitness adventures, wellness events, and studio meetups. As a fitness instructor myself, I am an ambassador for Fit Girl Club LA and I took on the rebranding of the club to give it a fresh, inviting, and empowering feel.

The challenge with the old Fit Girl Club branding was that there was no established brand style. The logo on the left used a script font that used jagged edges and harsh breaks that didn’t read like a smooth, handwritten logo.